Ever since the Kardashian-Jenner clan announced the end of their reality tv show, Khloé Kardashian has been making business deals left and right. Just recently, beauty subscription brand Ipsy partnered with Khloé Kardashian to appeal and re-engage its core millennial base.
This week, Khloé is revealing her latest business venture as an equity partner and global spokeswoman of New Zealand collagen brand Dose & Co. Through the new partnership, Khloé will leverage her 122 million-strong social media following and act as both the brand’s face and partner.
Khloé originally came across the brand when umbrella company Zuru Edge sent her their products. “I was sent Dose & Co. to try and I loved the plastic-free packaging and what the brand stood for. Then as soon as I started to see results I knew I wanted to work with Libby and her team,” said Khloé in an exclusive interview with The Herald.
From there, the various conversations ultimately led to the partnership. “The deal came about very organically. With all our Zuru Edge brands, the priority is finding authentic partners who share the passion for what we do. We sent Dose & Co to Khloe, she tried it, reached out to us and we started a conversation,” said Nick Mowbray, co-founder at Zuru Edge.
Mowbray also notes that Khloé has played an integral role in the U.S. launch that is set to take place this week.
“Khloé has always been a dream of ours, because of her ability to connect with fans on a very authentic level. People trust her and they admire her when it comes to beauty, health and wellness. What’s impressed me has been Khloe’s level of involvement and attention to detail launching this brand; it hints of a very long and fruitful relationship together.”Nick Mowbray, co-founder at Zuru Edge
Dose & Co. was originally founded in 2019 by qualified naturopath Libby Matthews and her brother Ryan Matthew. Libby got the inspiration to create Dose & Co., which now offers a range of eco-conscious collagen products, after becoming a mother. The result proved to be disruptive as it caught the attention of a Kardashian.
“Libby gave birth to her daughter around the same time I gave birth to True and we both found collagen to be hugely helpful in the stages of post-pregnancy. Libby and I bonded over this journey and I loved how she was on a mission to make premium collagen accessible to more young mothers like us,” said Khloé.
And with the conclusion of the infamous reality show “Keeping Up With the Kardashians” in 2021, it only makes sense that the youngest Kardashian sister is taking on more business deals.
“Filming KUWTK was an unforgettable experience and I loved being able to work that closely with my family for so many years. We now have this amazing video album of all the incredible trips and experiences we’ve had.”Khloé Kardashian
And with health and fitness playing a major role on and off the show for Khloé’s, her latest venture with Dose & Co. makes practical sense.
“I’ve always been really passionate about health and fitness and working with Libby and Dose & Co has reinforced my love for the wellness category. I’m fortunate that I have a platform where I can share the things that have helped me and enrich my life with others. This has been a really engaging process and I’m excited for the consumer response to the launch,” said Khloé.
Khloé’s latest business deal also seems to be a fruitful endeavor as collagen remains one of the fastest-growing wellness segment on a global level and is estimated to be worth over $5.25 billion with the potential to reach $8.1 billion by 2027.
“Over the next few years, our emphasis is on growing the brand internationally. It’s been an incredible ride so far and who knows what the future holds, but right now our focus is making Dose & Co. one of the world’s largest brands in the health and wellness category,” said Matthews.
Before the end of the year, Dose & Co. will be available in the U.S. at Target, GNC, Vitamin Shoppe as well as Amazon stores. More partners are expected to be announced in 2021.