PÜR Cosmetics and global beauty tech solutions provider Perfect Corp are setting out to solve a problem consumers face all too often today: finding the perfect shade of foundation that compliments the skin tone.
The two companies have debuted a new tool called the Shade Finder that allows customers to sort through PÜR’s extensive 190-shade range and find their match in just under a second without having to leave the confines of their home. The Shade Finder tool utilizes AI deep learning for detecting the right skin tone to generate the foundation shade matches.
“Shade Finder technology helps to guide beauty fans through a fun, convenient, and instant personalized shade match experience,” said Perfect Corp. founder and CEO, Alice Chang.
“We’re excited to bring Perfect Corp.’s advanced AI foundation shade matching technology to PÜR The Complexion to help beauty fans find their perfect match.”— Alice Chang, Perfect Corp. founder and CEO
The offering comes at a time when consumers are finding themselves spending more time at home due to the coronavirus pandemic and are refraining from visiting brick and mortar stores. This has ultimately led digital sales to spike and virtual try-on features to become an absolute must for successful retailers, especially in the beauty industry.
With the new Shade Finder tool, consumers can virtually “test and try” complexion products from their desktops and smartphones. The new tech allows users to try both cooler and warmer shades if they choose or simply opt to find their skin’s closest shade. After the user is satisfied with their match, they can easily purchase the product along with any other products they like.
“This tool uses state-of-the-art technology taking the guesswork out of meeting your perfect foundation match while making it fun and easy to shop online,” said Christine Monaghan, Vice President of Digital eCommerce at Astral Health and Beauty.