YouCam is collaborating with Google to enable brands to offer augmented reality-powered try-on features on YouTube.
Through the partnership, brands will be able to plug a catalog of beauty AR products from the YouCam Makeup platform into YouTube’s InStream Video Ads. From there, viewers can simply rotate their phone to vertical portrait mode, hit the “try on” button and start sampling products. New users might be prompted to grant permission to their camera to utilize the “try on” feature.
And in just a couple of taps, a shopper can digitally apply products such as lipsticks and eye shadows and then open the brand’s mobile site or eCommerce site to make a purchase.
The partnership is part of an effort to revamp YouTube’s beauty content and enhance the user experience, especially at a time when many consumers are wary of stepping in stores due to COVID-19 and demand more personalized experiences from the convenience of their own home.
“We are thrilled to partner with Google to amplify their YouTube video content through the introduction of hyper-realistic virtual beauty try-on effects and invite makeup brands to try the new service,” said Alice Chang, Perfect Corp. founder and chief executive officer.
“This exciting partnership puts YouCam Makeup AR technology in front of millions of beauty fanatics to help them discover and experiment with products in an entirely new, fun, and interactive way.”
Perfect Corp., an AI and AR beauty tech solutions provider that owns the YouCam platform, has been rolling out digital product testing tools to better serve eCommerce and brick-and-mortar, beauty-focused retailers at rapid speed since the rise of the coronavirus pandemic.
Brands that are currently working with Perfect Corp. and have completed a pilot program for YouTube AR video ads are Estée Lauder, Benefit as well as e.l.f. cosmetics.