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Clean Beauty Designed with Every Hue In Mind #BuyBlack

Clean Beauty Designed with Every Hue In Mind #BuyBlack

Clean Beauty Designed with Every Hue In Mind #BuyBlack

In the next part of our mini-series, “Business in Beauty,” we’re highlighting another five Black-owned and founded beauty and wellness brands. The goal of this series is to establish a resource for not only fashion and beauty editors but also for investors, retailers and influencers.

If you come across any Black-owned and founded beauty and wellness brands that you would like to see highlighted, please contact us at

Glory Skincare

Focussed on offering ‘clean beauty designed with every hue in mind’, Glory was founded in 2019 based on the values of ‘clean beauty’, culture, community and female empowerment. The company’s buying experience eliminates the guesswork when it comes to figuring out which beauty products will work by simply requiring buyers to fill out a profile, which they can update as their skin care needs and routines change.

Clean Beauty Designed with Every Hue In Mind #BuyBlack
Source: Glory

Bossy Cosmetics

This direct-to-consumer (DTC) beauty brand was founded on the idea of empowering women to look, feel, and do good while using cruelty-free products. Prior to Bossy Cosmetics, founder Aisha was an investment banker and founded a children’s play and activity center called Paloo’s Place as well as a media project African HERstory which showcased successful African women. Aisha always believed that while women strived for new career heights, they should do it on their terms. Aisha chose to make her mark with lipsticks.

Clean Beauty Designed with Every Hue In Mind #BuyBlack
Source: Bossy Cosmetics

Marjani Beauty

Kimberly Smith, Esq. merged her two passions, beauty and travel and founded Marjani Beauty. The company aims to be much more than a typical beauty merchant by focussing on building a community that shares relatable experiences. This model hits home with Gen Z consumers especially as they are increasingly leaning toward brands that demonstrate community support and focus on values that consumers can relate to.

Clean Beauty Designed with Every Hue In Mind #BuyBlack
Source: Marjani Beauty

“We aim to not just be a retailer, but a community where shopping is a fun, memorable experience. Bringing international beauty and cosmetic products to the local consumer, and using this platform to empower brown girls, across nationalities, age, hair textures and shades to embrace and claim their beauty.”

Sunday II Sunday

Haircare designed for active women with textured hair, SUNDAY II SUNDAY products are made with active ingredients designed to restore moisture loss due to sweat, buildup and the environmental damage that takes place in between washes.

Clean Beauty Designed with Every Hue In Mind #BuyBlack
Source: Sunday II Sunday

“SUNDAY II SUNDAY wants to empower you to sweat freely, because when it comes to your hair, we’ll handle the bounce back. Life looks good on you.”

When used daily, SUNDAY II SUNDAY proprietary formulas can reduce itch in 15 minutes and ensure that moisture is delivered evenly to protect your scalp and curls.

These unique formulas are infused with oils, extracts, minerals and herbs that work with the “unique geometry of your hair.”


Lesley Thornton’s approach to beauty has always been about prioritizing minimalistic regimens that deliver multiple benefits and long-term results. As an esthetician and formulator, Thornton has been able to document the effects of various ingredients and formulations on diverse skin conditions and ethnicities, giving her massive amounts of data to help her create the Klur foundation.

Clean Beauty Designed with Every Hue In Mind #BuyBlack

“To me, KLUR is more than just quality products and a conscious ethos. It’s about a human connection,” said Thornton in a company statement. That is the philosophy that eventually led Thornton to formulate a wide range of offerings to over 2,500 loyal clients.

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