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Bridal Retailer Avery Austin Launches Try-At-Home Model

Bridal Retailer Avery Austin Launches Try-At-Home Model

Retail Bum
Bridal Retailer Avery Austin Launches Try-At-Home Model

Bridal retailer Avery Austin is going digital with the launch of its eCommerce website along with a new “Try-at-Home” offering.

“Pandemic-related behavioral changes and social distancing have made it increasingly difficult for traditional bridal retail platforms to service the bride and her party, so this created a perfect opportunity to launch this digital safe space”, said Justin Yeh, co-founder of the Avery Austin brand.

The company’s new “Try-at-Home” feature allows brides to shop for wedding dresses online, connect with virtual stylists and order their selections, which they can then try on at home. The launch of the online store and the Try-at-Home offering is timely as the pandemic has hit the wedding industry hard as it has made it incredibly difficult for brides to shop for their wedding dresses due to store closures and consumer reluctance towards shopping in-store.

“While the bridal eCommerce brand is an exciting newcomer to the market, Avery Austin is backed with over 30 years of servicing brides and we knew there was room to improve the bridal experience. We knew that brides everywhere deserve inclusive sizing without being charged an additional cost; they deserve high quality gowns without an exorbitant price tag, and they absolutely deserve the ability to find their dream dress without risk,” said Yeh.

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The offering comes at a time where consumers are seeking out brands and retailers who have incorporated contactless services into their customer buying experience.

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