eBay, the platform that sells a sneaker every 1.5 seconds, is now planning to vet any pair of sneakers that are sold for more than $100 in the U.S. as part of its Authenticity Guarantee program.
“eBay operates the world’s most diverse sneaker marketplace – with the widest selection and best prices – and by removing any uncertainty with the buying process, our community can buy and sell with total confidence.”Jordan Sweetnam, SVP and General Manager of eBay North America
Starting this month, the company plans to start working with independent experts who will help authenticate sneakers’ legitimacy. The program will initially focus on authenticating the sale of just the most popular sneaker styles on the company’s marketplace and will then be ramped up to include all sneakers sold for more than $100 by early 2021.
The service marks the second significant authentication initiative the company has rolled out recently. In September, the platform also launched the Authenticity Guarantee program and began authenticating every watch sold in the U.S. for more than $2,000.
The new authentication offering comes after eBay discontinued its selling fees for any sneakers listed for $100 or more. This has, in turn, resulted in more sneaker sellers, increased sneaker inventory, as well as more competitive price points.
“Authentication has become an expectation for today’s consumers in categories of high passion and high value, and this program makes eBay the most attractive platform for enthusiasts in these categories,” said Jordan Sweetnam, SVP and General Manager of eBay North America.
When a sneaker is purchased, the seller will ship the item directly to eBay’s independent third-party authentication facility instead of the buyer. The authentication process will be comprehensive and will involve a multi-point physical inspection. Once inspected and authenticated, the sneakers will then be shipped to the buyer.
To learn more about eBay’s authentication initiative, visit ebay.com/buyauthentic.