Former Yeezy Exec Jon Wexler Finds New Home With Shopify

Words by Romana Hai

Former Yeezy Exec Jon Wexler Finds New Home With Shopify
Former Yeezy Exec Jon Wexler Finds New Home With Shopify

Former Adidas executive, Jon Wexler, who headed the Yeezy segment, has officially joined Shopify as the vice president of its creator and influencer program.

In his new role, which he will assume on September 14, Wexler will help artists and creators scale their brands and businesses. On a broader level, Wexler’s effort is expected to help create deeper and more substantial relationships between Shopify and emerging entrepreneurs.

“I’m a longtime admirer of Shopify, and I strongly believe in its mission to level the playing field for entrepreneurs,” Wexler said.

“Joining Shopify to build and lead their creator and influencer program, I’ll have a unique opportunity to help makers and artists of all sizes and scopes build connections with their customers. That’s incredibly special.”

For the last 13 years at Adidas, Wexler served as the global manager then later global director and vice president of entertainment and influencer marketing before overseeing the Yeezy brand as general manager. Wexler officially parted ways with the footwear company on Aug. 31.

During his Adidas tenure, Wexler was also credited for establishing partnerships with both Beyoncé and Pharrell Williams.

“Combining Jon, Shopify and the creator community will be a game-changer in how this group uses its influence to create world-class brands,” said Loren Padelford, vice president and general manager at Shopify.

“Our goal is to help as many aspiring entrepreneurs as possible go from just an idea to a thriving and successful business. Creators and influencers are a unique type of entrepreneur — and we want them to build their brands and legacies on Shopify. This is why I am so excited to have Jon join our team.”

This move is just one of many bold moves the eCommerce platform has made in 2020.

In March, the platform added 3-D modeling as well as video content to its product pages, which Shopify claimed helped increase conversion rates by up to 250 percent on product pages.

Luxury retailer Rebecca Minkoff has reportedly been utilizing Shopify’s 3D models on its product pages since fall 2019. The company said its customers were 65 percent more likely to make a purchase after viewing a product in AR. Shoppers want to “understand the texture and structure of every bag, and envision how they’d feel wearing each piece in a collection,” said Rebecca Minkoff CEO Uri Minkoff.

In one of the other recent moves, the Canadian eCommerce platform also launched a shopping assistant application in collaboration with buy-now-pay-later service platform Affirm and extended its relationship with Walmart.

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