The renowned Canada Goose parka featuring wild coyote fur sourced from western Canada and the United States will start to undergo some changes to support the brand’s sustainability mission.

For over five decades, Canada Goose has featured natural fur has it provides functionality in extreme environments and is an integral feature of authentic Arctic outerwear. But today’s consumers are seeking more sustainable options, leaving the brand to comply. 

Even with COVID-19 in full-effect, this doesn’t seem to be halting Canada Goose’s initiative. The brand notes that they are aware of the consumer demand to know more about the sustainability of fur as well as animal welfare and transparency so they can make more informed purchasing decisions. That said, Canada Goose ensures the following from their source and supplier of wild, western North American coyote fur:

• There is zero tolerance of any willful mistreatment, neglect, or malicious harm of animals. 
• Their wild fur only comes from North American suppliers that never use fur from fur farms.
• They only source from trappers who are regulated by state, provincial and federal standards. 

With transparency checked off the retailer’s list, to address plans to address sustainability with an effort to be made in 2020, with a new initiative that will introduce reclaimed fur into their supply chain. The retailer will begin making parkas using reclaimed fur and end the purchasing of new fur in 2022. 

That said, customers can expect to see reclaimed fur in some of the products as early as Fall of that same year. 

In terms of the wool used, which plays a significant role in the Canada Goose narrative, the brand will continue to expand its product offerings and hold true to their commitment made in 2017, which was to use wool from sheep without the practice of mulesing — the brand requires their suppliers to confirm that wool originates from farms that do not use this practice. 

To download the Canada Goose Sustainability report, click here.