For the first time ever, Net-a-porter and Manolo Blahnik are joining forces to expand the luxury shoe label’s digital footprint.
As part of the collaboration, the luxury eCommerce site will feature select Manolo Blahnik pieces for consumers to shop. The partnership is deemed noteworthy as the luxury shoe label is known for its limited online distribution, and it mainly sells its shoes on its own website as well as Farfetch. But now, with Net-a-porter on its list of distributors, Manolo Blahnik is well on its way to becoming more accessible to consumers everywhere.
“NET-A-PORTER is the leader in luxury e-commerce and for over 20 years has partnered with some the world’s leading brands. Their buying team has an incredible eye for what women really want to wear when it comes to luxury fashion and accessories, and I’m thrilled that we are finally able to work together!”
The move comes at a time when consumer behavior is fast changing in response to the challenges posed by the COVID-19 pandemic. With health at top of mind and safety restrictions in place, the move to expand its digital presence also makes the most financial sense.
Through the collaboration, Net-a-porter will stock an array of brand staples such as the Hangisi and Maysale styles, alongside the label’s latest collection.
“Signature styles will be showcased in a new, fresh way and their new seasonal styles are a true expression of the brand’s extensive creativity. We love the ‘Fombra’ style with a chunky ankle chain and the ‘Cluntius’ shearling knee-high boots,” said Elizabeth von der Goltz, the retailer’s global buying director.
The Manolo Blahnik is now available on Net-a-porter.