Financing for the big day is a known stress for many brides-to-be with an average wedding costing almost $34,000.
That’s a stress which David’s Bridal, the nation’s leading bridal retailer, is seeking to alleviate with its new partnership with buy now, pay later (BNPL) payment solution provider Affirm. The two companies are teaming up to enable qualified brides-to-be to pay for their wedding gowns in easy monthly payments with zero hidden or late fees.
“With attire being among the most expensive parts of a wedding, we are thrilled to partner with David’s Bridal to give brides the confidence and flexibility to buy the wedding gown of their dreams,” said Silvija Martincevic, Chief Commercial Officer at Affirm.
With the partnership in place, brides can now leverage the Affirm service on the David’s Bridal website and also choose the BNPL option in-store at all of the company’s more than 300 store locations starting this coming fall, according to the press release.
“At David’s Bridal we have the privilege of dressing millions of brides for life’s most important occasions. We’re in the business of making dreams come true, and finding seamless, stress-free solutions to get every bride in the perfect dress is top priority for us,” said Kelly Cook, David’s Bridal Chief Marketing and IT Officer. “We like to call ourselves ‘stress-free devotees’, dedicated to making the shopping experience fun and easy for all of our brides. Our partnership with Affirm is one way to do just that, allowing a modern payment option that grants more flexibility and multiple ways to shop for a once-in-a-lifetime dress without settling.”
David’s Bridal’s move to join Affirm’s network of over 6,000 retail partners is one of the latest efforts by the retailer to enable a better and more personalized bridal shopping experience. In June, David’s Bridal adopted a digital-first, omni experience and announced its partnership with Popwallet, a mobile wallet customer experience platform to offer coupons, offers and rebates.