Patagonia Sells Out Of Shorts That Read “Vote The Assholes Out”

Patagonia Sells Out Of Shorts That Read “Vote The Assholes Out”

Patagonia Sells Out Of Shorts That Read “Vote The Assholes Out”
Patagonia Sells Out Of Shorts That Read “Vote The Assholes Out”
Romana Hai

Romana Hai

Romana Hai

Romana Hai

Share

If Patagonia wasn’t clear before on its political stance, the retailer is making sure not to leave any room for interpretation with its most recent product release.

For anyone who has recently purchased a pair of men’s shorts from the brand, take a peek at the garment tag as it says, “VOTE THE ASSHOLES OUT.”

At first, it was unclear whether or not the tag was legitimate when customers began posting pictures of it on social media last week, leaving many to question whether it was real, if it was approved by top executives or if someone went under the radar and sewed in the tag without permission.

But then Brad Wieners, Patagonia’s head of copy, took it to Twitter to confirm the tags were, in fact, real and thus they were very much approved by Patagonia’s top executives.

A Patagonia spokesperson, Corley Kenna, also confirmed with CNN that the tags could only be found on the Regenerative Organic Stand Up Shorts. Kenna also noted that Yvon Chouinard, Patagonia’s founder and CEO, has actually been using the phrase for the past few years when referencing politicians of “any party who deny or disregard the climate crisis.”

The retailer’s choosing of the Regenerative Organic Stand Up Shorts is a throwback to the days when Patagonia brought the products into the market back in 1973. Since then, Patagonia has made countless efforts to stand up against climate deniers.

While the shorts with the featured tags are completely sold out, the retailer has not expressed plans to use the tag in its other products.

Many Patagonia customers expressed via Twitter that they were thrilled to see such a creative marketing campaign yet also somewhat secretive, saying the tags deepened their loyalty for the brand.

The company’s move and its on-going commitment to activism is nothing new. The retailer just announced that it would be closing its California headquarters, distribution center as well as all of its retail stores on November 3 to encourage employees and customers to go out and vote in the upcoming presidential election.

In June, the retailer was also one of the three to announce that it would be boycotting Facebook and its affiliated platform Instagram in an effort to hold Facebook accountable for not doing enough to prevent the spread of hate speech.

MUST READS
Stockx Launches Its First Authentication Center

StockX Launches Its First Authentication Center in Mexico

Resale marketplace StockX has opened a new authentication center in Mexico City, Mexico, its fourteenth location to date. “The launch of this new authentication center in Mexico signifies our commitment to providing a safe and secure experience to our buyers and sellers around the world,”

Ryan Cohen Acquires Stake in Nordstrom

Ryan Cohen Acquires Stake in Nordstrom

Activist investor Ryan Cohen has asked Nordstrom to make changes to its board after acquiring a sizable stake in the company. Cohen, who is now one of the top-five non-family shareholders in Nordstrom, wants a targeted board refresh that can support cost-cutting efforts in light

No more posts to show, explore other topics: