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Understanding And Shaping The Next Normal | Amazon Confirms Indefinite Prime Day Postponement | What Safe Shopping Looks | Cover FX Tests New Launch Strategy

Understanding And Shaping The Next Normal | Amazon Confirms Indefinite Prime Day Postponement | What Safe Shopping Looks | Cover FX Tests New Launch Strategy

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Understanding And Shaping The Next Norma

Understanding And Shaping Consumer Behavior In The Next Normal

Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues to upend Americans’ lives and livelihoods. The pandemic has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their most deeply ingrained habits—whether spending an hour at the gym after dropping the kids off at school, going to a coffee shop for a midday break, or enjoying Saturday night at the movies. Read more on Mckinsey

Amazon Confirms Indefinite Prime Day Postponement

Amazon on Wednesday confirmed a delay and an unusual staggered global approach to Prime Day this year, according to a statement from the e-commerce giant emailed to Retail Dive. Prime Day will be held in India Aug. 6-7, while “members all around the world will experience Prime Day later this year,” the company said. The red-letter event, which other retailers have also embraced as a way to boost mid-summer shopping, has been held in mid-July for the past five years. Amazon said it will share “more details soon.” Read more on Retail Dive

What Safe Shopping Looks Like During The Pandemic

To limit the spread of Covid-19, the U.S. Centers for Disease Control and Prevention recommends that individuals practice social distancing. When local conditions allow for retail stores to open, they confront a variety of guidelines that vary by state. For example, North Carolina places specific limits on the number of customers allowed per square foot, while Oregon generally advises that the number of customers in the store should be limited so that customers can remain six feet apart. Whether or not customers are required by law to wear masks in stores depends on the state. How retailers implement these guidelines also varies among types of retailers and even within store categories. Grocery stores, for example, have adopted a wide variety of specific methods to ensure that customers remain apart. Read more on Harvard Business Review

Cover FX Tests New Launch Strategy With Latest Products

On Tuesday, makeup brand Cover FX launched a lineup of new products: a tinted moisturizer with adaptogens and pre- and probiotics, and a patent-pending makeup application brush. These products are fueling a new launch strategy necessitated by Covid-19 limitations.

Cover FX’s traditional product launch strategy relied on influencer events, as well as wholesale retailer events in-store and online. It also included influencer gifting (through mailings) of free products. But like much of the beauty industry, the inability to host in-person events or have customers experience products firsthand in stores has required Cover FX to shift its approach, with many new tactics set to remain permanent fixtures of future launches. Cover FX is sold through Ulta, Sephora and Dermstore, among others. Read more on Glossy

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