The Demand For Casper Continues To Grow, Leading To Physical Presence Expansion

Words by Romana Hai

The Demand For Casper Continues To Grow Leading To Physical Presence Expansion (1)
The Demand For Casper Continues To Grow Leading To Physical Presence Expansion (1)

Due to high demand, Casper has partnered with four mega furniture and mattress retailers in North America, including Sam’s Club, Ashley HomeStore, Denver Mattress, and Mathis Brothers, as demand for its products continues to grow even during the pandemic.

“The demand for Casper’s award-winning sleep products continues to grow across North America,” said Philip Krim, co-founder and Chief Executive Officer at Casper.

The company’s physical retail locations, even during the height of the pandemic have posed well for the DTC brand as these locations serve up a great marketing tool and give customers direct access to the product, allowing them to touch and feel the product for themselves.

Casper’s 19 pop-up stores in markets like New York and San Francisco have also contributed to its success, leading the brand to expand its physical footprint, which it saw as important to creating a deeper connection with consumers.

The company has sought to undercut its competition by pricing its product well below that of its competitors, along with offering other benefits such as free delivery and a 100-day trial period at home.

Casper has enjoyed a successful run since its inception in April 2014. Within its first full year, Casper racked up $100 million in sales and gained attention online and on social media with its unboxing advertisements.

The brand then went onto expand its product line to cover bed frames, sheets, pillows, and dog mattresses and also partnered with retailers like Nordstrom, Target and West Elm to expand its distribution.

In 2018, the brand announced that it would be opening up 200 new locations across the country over three years but due to COVID-19, it has been forced to reassess its plans.

The DTC brand is now instead partnering with retailers such as Sam’s Club, Ashley HomeStore, Denver Mattress, and Mathis Brothers also gives Casper to expand its physical footprint without having to endure the costs and risks of opening its own brick and mortar stores.

“Partnering with these world class retailers allows us to expand our geographic footprint with new locations and digital destinations where many people are already shopping for sleep” Krim said.

These new partnerships will enable the brand to expand through the West, Midwest and the Southwest region.

Casper currently has partnerships with 21 retailers across North America.

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