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JCPenney Launches Private Apparel Brand

JCPenney Launches Private Apparel Brand

Retail Bum
J.C. Penney Launches Private Apparel Brand

As JCPenney welcomes its new owners, the retailer has gone ahead and launched a new private label dubbed Stylus as part of its “New and Wow!” branding effort.

The new line features comfortable pieces to appeal to consumers that are still opting for comfort as they continue to work from home.

“We are excited to launch the Stylus brand right now and in time for the 2020 holiday season for our customers – including our All-In Shopping Enthusiast – who are looking for comfortable yet stylish pieces that fit all aspects of their lives,” said Michelle Wlazlo, JCPenney’s EVP and, chief merchandising officer.

The new label includes tees, “easy pants,” as well as cardigans in sizes XS to 3X with pricing ranging from $26 to $89 across all sizes.

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“We began developing the concept of our styleisure™ line, which is exclusive to JCPenney, nearly a year ago to fill this unmet need as customers dress for their day. The Stylus collection is a curated array of neutrals that make it easy to layer and swap pieces for a virtually endless combination of looks, representing true modern comfort and style.”

The Stylus collection is now available at all 363 JCPenny stores nationwide and can also be ordered through JCPenney’s mobile app and its online store.

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