With the social distancing mandates putting a damper on this year’s Halloween festivities, Lowe’s is looking to bring trick-or-treating to the curbside.
The event will take place at the company’s store locations across the country between 6 PM and 7 PM from October 22nd to October 29 and is aimed at families that are reconsidering participating in the holiday celebration this year.
Families can claim a spot at the event starting October 10 by booking the Lowe’s Halloween experience at a nearby location. The experience will include driving up to get candy and a small pumpkin for free. Costumes are encouraged but are not required, the company said in a press release.
“We know that customers still want to celebrate Halloween, even if the holiday may look different for us this year. While the pandemic has changed many elements of everyday life, the tradition of trick-or-treating doesn’t have to be one of them,” said Joe McFarland, Lowe’s executive vice president of stores.
“Our associates take great pride in serving our communities, and as we all find new ways to safely celebrate the holiday, we look forward to welcoming families to our drive-through curbside trick-or-treating events this year.”
The home improvement retailer is also encouraging consumers to carve a pumpkin with a message of gratitude for first responders to celebrate National First Responders Day and share their creations on social media using #BuildThanks on October 28.
Lowe’s event marks yet another effort to continue to attract and engage its customers during the pandemic. The company recently installed pickup lockers at its 1,700 plus U.S. stores, enabling shoppers to place orders online and pick them up in-store or on the curbside.
The company has already enabled access to its pickup lockers in the tri-state area of Connecticut, New Jersey and New York, along with store locations in Charlotte and Philadelphia.