On Tuesday, Shopify unveiled a change to its Shop mobile application to feature Black-owned businesses.
The mobile apps landing page now includes a black box at the center of the screen titled “Shop Black-owned Businesses.” Once a user taps on “Explore shops,” they are taken to a list of brands that include Golde, ThePuffCuff, Prime Beauty Cosmetics, and BLK MKT Vintage, just to name a few. The company said that the goal behind the update is to increase the visibility of these brands and enable shoppers to show their support with their dollars.
Prior to rolling out the update, Shopify took it to Instagram to speak out about Black Lives Matter.
Shopify also leveraged its social media platform to amplify Black-owned brands by showcasing them in curated lists, ranging from beauty to flavorful food supplements.
The #BuyBlack Instagram posts alone, garnered thousands of likes and hundreds of comments.
The retail tech company has also decided to put its money where its mouth is by pledging to donate $1 million to NAACP, Black Health Alliance Canada and Campaign Zero. The company is contributing $500k to the NAACP Legal Defence and Educational Fund, $250,000 to Black Health Alliance Canada and $250,000 to Campaign Zero to support the work of these organizations.
The $250,000 donation to Campaign Zero will support their analysis of policing practices in the U.S., research on effective solutions and the development of model legislation to end police violence as over 1,000 people are killed by police violence every year in the US alone.
The $250,000 donation to Black Health Alliance Canada will ensure the health and wellbeing of Black communities by helping address critical issues facing the Black community such as social determinants to health, anti-black racism, health inequality and building connected communities.
Meanwhile, the $500,000 in funding to the NAACP Legal Defense and Education Fund has been provisioned to help support their fight for racial justice in the U.S. through litigation, advocacy, and public education.