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Target Partners With FAO Schwarz For Exclusive Toy Collection

Target Partners With FAO Schwarz For Exclusive Toy Collection

Retail Bum
  • Target and FAO Schwarz are partnering on an exclusive 70-piece toy collection
  • Bullseye's Top Toys list features 50 of the most anticipated toys from the hottest brands
  • Target continues Toys for Tots partnership, donating up to $1 million*
  • Guests can count on Target for incredible value and a range of safe and easy fulfillment options
Target Partners With FAO Schwarz For Exclusive Toy Collection

Just in time for the holidays, Target has announced an exclusive, 70-piece toy collection from FAO Schwarz. The collaboration represents an effort to go head-to-head with Amazon and Walmart in the toy category.

FAO Schwarz will also offer more than 300 Target products through the retailer’s exclusive brands such as Pillowfort and Cat & Jack, according to a company announcement.

“This year’s exclusive FAO Schwarz collection and our largest Bullseye’s Top Toys list ever provides something new and exciting for kids of all ages, all at an incredible value,” said Christina Hennington, executive vice president and chief merchandising officer, Target.

“We also recognize our guests have a lot to think about this holiday season, and we hope they find comfort in the safe, easy experiences we’ve created, whether shopping in our stores or using one of our convenient fulfillment options,” said Hennington.   

The collection can be found both in-store and online at Target as well as the FAO Schwarz store in New York City and is expected to feature many toys under the $20 mark.

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The partnership with Target is not a first for FAO Schwarz. Ever since its bankruptcy filing in the 2000s, the toy seller has worked on collaborating with several retail players such as Macy’s and Barnes & Noble.

Target will also be offering 19 exclusive toys from Disney and Lego and plans to donate up to $1 million based on the sales of its top-selling toy as part of its partnership with Toys for Tots.

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