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Walmart Looks To Parking Lots To Create Family-Friendly Experiences

Walmart Looks To Parking Lots To Create Family-Friendly Experiences

Romana Hai
Walmart Looks To Parking Lots To Create Family-Friendly Experiences

Walmart is at it again but this time the big-box retailer is looking to leverage its parking lots to launch a series of fall events for families, including contactless football games and trick-or-treat for children.

Announced in a company blog post, Walmart revealed a total of three new experiences to help families make their way into fall.

“We enjoyed bringing our drive-in concept to life for customers this summer,” said William White, chief marketing officer at Walmart.

“We successfully reimagined what’s possible with our digital and physical footprint to bring communities joy in a year that’s been otherwise tough. For many of us, football tailgates and Halloween parties are cornerstones of a great fall season. These additional events will give customers an opportunity to still celebrate the things they love, while staying safe.”

William White, chief marketing officer at Walmart

First up is “Halloween Camp,” an extension of the popular virtual summer camp program launched earlier in the year. Starting on Thursday and continuing into Halloween, Walmart intends to hold socially distanced trick-or-treat events for kids and families.

“We’ve heard incredibly positive feedback from consumers on the Camp by Walmart experience, so we’re thrilled to add new interactive family activities through the holidays, starting with Halloween,” said Tom Fishman, General Manager, Consumer Apps at eko. “Families continue to need to find ways to stay engaged and entertained as they hunker down at home. Our Halloween refresh of Camp by Walmart provides a fun, safe and personalized experience for them to do just that.”

The second event is game day, which will make small businesses and college football front-and-center of the experience. The third and final experience will be Halloween which will only include treats with no room for tricks this year.

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In total, the retailer will host more than 140 contactless events in its store parking lots across the U.S. from now till the end of the month.

Walmart will also host a series of farmer’s market-like events that will feature local vendors in “six spirited college towns in Colorado, Michigan, Minnesota, Ohio, Utah and Wisconsin” to provide football fans an alternative tailgate experience.

The news follows Walmarts recent plans to revamp as many as 200 Supercenter locations by the end of the year and 1,000 locations by the end of 2022 to deliver on consumers’ evolving shopping preferences.

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