Walmart wants to be a one-stop-shop for not just pet supplies but also pet care. The big-box retailer is letting its customers buy pet insurance and even find a sitter through its platform.
The company has partnered up with insurance provider Petplan and dog walking service Rover to offer access to the two services.
Walmart is also launching Walmart Pet Care on its site today, a new landing page where its shoppers can access a full range of products and services. The company is incentivizing its 90 million shoppers that own pets to use its Pet Care platform by offering a 10 percent discount on the insurance plan and Walmart gift cards to those that book dog walking or pet sitting service through Rover.
“We’re focused on bringing our customers and the beloved pets in their lives trusted, convenient and affordable programs at one destination,” said Melody Richard, vice president of Walmart Pets.
Walmart’s launch of the new platform comes at a time when pet sales are booming. The market is currently valued at $53 billion and it is expected to reach $64 billion by 2024, recent research shows.
In recent months, other retailers such as PetSmart, Petco and Chewy have made similar moves and have looked to offer an array of new services in addition to selling pet supplies, according to CNBC. For one, Chewy rolled out a telehealth clinic last month, which allows its customers to consult a vet for common pet concerns.