Wedding apparel retailer Brideside is folding its tent with the ongoing pandemic continuing to disrupt the wedding industry.
The company’s move to shut its operations came as two-thirds of weddings have been canceled in 2020 and there is much uncertainty in the year ahead, Brideside’s co-founder and CEO Nicole Staple said in an email. The company has shut its stores in Boston, Chicago, Charlotte and New York and has stopped accepting orders on its website.
The retailer is asking its customers to contact individual designers directly should they have any questions about past or upcoming orders as the company is no longer able to field inquiries.
The company was founded by Sonali Lamba and Nicole Staple eight years ago and it set out to deliver a more convenient, stress-free and inspiring shopping experience. Its customers could set up virtual appointments and request fabric swatches to get a better look and feel for the products. Customers could also shop at its brick and mortar locations or request dress samples to try at home, according to Retail Dive.
Brideside is not the only player in the wedding apparel business that has struggled to keep afloat. The industry as a whole has been facing challenges even before the pandemic began. David’s Bridal, for example, filed for bankruptcy in November 2018, Retail Dive pointed out. New players such as Vow to be Chic and existing retailers such as Gap and J.Crew that have sought out to cut themselves a share of the bridal apparel market seemed to have struggled as well.