Convenience store chain 7-Eleven is rolling out a mobile wallet that will allow shoppers to shop and pay in a contactless manner at its more than 9,000 store locations in the U.S.
The wallet, which can be accessed within the store’s mobile app, allows customers to add funds to their account using Apple Pay, Google Pay, cash, credit and debit cards and even 7-Eleven gift cards.
The company’s offering comes at a time when a growing share of consumers are preferring to shop at locations that allow them to pay in a contactless manner. The wallet also seeks to serve customers that lack access to payment methods such as contactless credit and debit cards but want to engage in a touch-free shopping experience.
“Cash customers want to participate in the growing digital payment ecosystem,” said 7‑Eleven President and CEO Joe DePinto. “7‑Eleven Wallet gives them access to touchless payment along with deep value loyalty offers.”
The digital wallet offering is the latest initiative the company has undertaken this year as it has sought to revamp its customer experience. In February, the company piloted a 700 square feet cashier-less store in Irving, Texas. Later in March, the c-store chain began offering free delivery on certain product categories. The move was followed by a string of partnerships with third-party delivery services such as DoorDash and Postmates in May. More recently in October, the company partnered with Uber Eats, Grubhub and Instacart.