According to the agreement, the service is available now at GameStop’s more than 3,300 U.S. retail stores and online at www.gamestop.com as well as the GameStop mobile application.
“Today’s announcement represents one of the many steps we are taking to better serve our customers,” said Chris Homeister, chief merchandising officer for GameStop. “Partnering with Klarna is part of GameStop’s strategy in continuing to build out the capabilities and services of our global digital and in-store ecosystem to offer customers a broad spectrum of payment options to quickly and affordably purchase the video game and pop culture merchandise they are looking for this holiday season and beyond.”
The Klarna and Gamestop partnership comes at a time when consumer spend across the electronics and gaming category has been increasing. At the beginning of COVID-19 pandemic, when stay-at-home mandates were put in place in March, video game brands witnessed a 117 percent increase in spend compared to the previous month, according to Klarna. The month of March even saw a one-day spike of 180 percent in spend. Overall, computer software stores have witnessed an average month-over-month increase in spend of 13 percent from March to July, as consumers have looked to step up their home gaming setups with the latest tech.
These findings further solidify the potential of flexible payment offerings such as Klarna’s on platforms such as GameStop. GameStop was also recently featured on Klarna’s immersive gaming event series dubbed Playing for Keeps, which was live-streamed on Twitch between October 27 and 29.
Today, Klarna has more than 90 million customers and works with 200,000 merchant partners worldwide.