Aveeno has debuted a new campaign dubbed #SkinVisibility as part of its ongoing commitment to help Black consumers find relief for sensitive skin. The campaign aims to solve for issues such as the underdiagnosis, care and treatment of eczema on Black skin.
“Black skin health has long gone underreported, undiagnosed and unseen by the masses. As a result, my self-confidence was tested when I first began to suffer with eczema, with little information to turn to,” said actress, entrepreneur, and Aveeno #SkinVisibility partner, Tia Mowry.
Through its new campaign, Aveeno is aiming to help 100,000 people affected by eczema find relief through educational resources, tools and products.
The effort comes on the heels of a recent study, which revealed that less than five percent of the images in general medicine textbooks showed conditions related to darker skin, resulting in improper diagnosis of Black people who suffer from eczema. Aveeno’s campaign is aiming to solve this by bringing together a roster of dermatologists, skin health advocates, eczema sufferers and celebrities who will help drive conversation around eczema’s disproportionate impact on the Black community and bring visibility to the issue in mass media and educational content.
“The journey to skin health equity for the Black population is far from over,” said Aveeno’s Senior Director Suzanne Goldstein.
“That’s why at Aveeno, we are committed to doing our part to help close the educational gap to Black skin health resources and tools for diagnosis. Using our platform and the launch of our #SkinVisibility campaign, we will continue to elevate important conversations around skin of color.”
To help sufferers recognize key symptoms and find solutions, the #SkinVisibility campaign has also launched The “Eczema in Skin of Color” Digital Hub – a one-stop resource for people of color. The digital hub offers a quiz to help potential sufferers identify symptoms of eczema, read community feedback and access a holistic lifestyle guide for prevention & management. The hub also provides information about the power of using oats in managing eczema, highlighting the Aveeno Eczema Therapy product portfolio.