Rapper, songwriter and actress, Belcalis Marlenis Almánzar, best known as Cardi B, has revealed that she is working on a haircare line.
“This year I will be coming out with a hairline that I been working on at home for my hair and my daughters,” said Cardi B in an Instagram post.
“However, I think is time for people to educate themselves on nationality, race and ethnicity.”
The rapper is yet to provide any additional details on the line.
Cardi B’s move to launch her own haircare line comes at a time where there is growing interest in the hair care industry to launch products for historically underserved or overlooked markets. While the dialog has dramatically progressed since the early 2000s, a gap still remains, with beauty stores continuing to carry fewer products for ethnic hair care.
“I have often said over the last 20 years that the beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society—which is why we began leading the efforts to break down those walls,” said Richelieu Dennis, founder and CEO of Sundial Brands, which manufactures SheaMoisture.
In April 2016, SheaMoisture launched the “#BreaktheWalls” campaign to emphasize both ethnic inclusion and empowerment. The campaign called out segregation that often happens with black hair and beauty products in retail stores.