Direct-to-consumer (DTC), clean hair wellness brand, VEGAMOUR, has announced its first retail partnership with beauty retailer Sephora.
Through the partnership, VEGAMOUR will offer an assortment of topical and ingestible hair wellness products from its GRO line on Sephora.com. VEGAMOUR’s GRO collection is designed to help address early signs of hair shedding as well as underlying root issues.
GRO collection products that are being sold on the Sephora website include VEGAMOUR’s Revitalizing Shampoo, Revitalizing Conditioner, Scalp Detoxifying Serum, Hair Serum, Hair Foam, Dry Shampoo, Lash Serum and Brow Serum.
“Sephora is thrilled to partner with VEGAMOUR and continue our commitment to bringing clients the very best in quality and product innovation, as well as supporting all haircare needs,” said Jennifer Lucchese, VP Haircare Merchandising at Sephora.
“By taking a holistic approach to healthy hair, VEGAMOUR helps clients address the underlying causes of hair thinning and uses clinically proven formulas to deliver impactful results. We are so excited to introduce this brand to our Sephora community and look forward to working closely with VEGAMOUR as we jointly innovate and educate around this important, emerging category of hair wellness,” Lucchese added.
Hodgdon founded VEGAMOUR in 2016 with the mission of redefining traditional hair care by taking on a science-driven approach to improving hair density, volume and shine without any harmful side effects.
The DTC brand uses vegan, wild-harvested, organically-grown ingredients clinically proven to inhibit DHT production and reinvigorate dormant hair follicles while reducing environmental and emotional stressors that can lead to premature shedding.
“At VEGAMOUR, we believe that hair health and high performance should go hand-in-hand, so we decided to completely reimagine hair care. Our 360° inside-out approach to hair wellness supports a balanced physiological ecosystem conducive to healthy, beautiful hair,” said Daniel Hodgdon, CEO at VEGAMOUR. “Sephora has always led the way in supporting innovation in the beauty and wellness space with an emphasis on developing extensive customer education programs around new products and categories, so they were our obvious choice as a retail partner.”