Estée Lauder has teamed up with on-demand delivery services Uber Eats and Postmates to offer delivery to customers in 20 U.S. cities. Starting last weekend, customers can order Estée Lauder products, Jo Malone and Origin, through the two apps and receive them within the next hour, just like they would when ordering takeout.
Once an order is received, couriers registered on either app will pick up the products from stores and take them directly to customers. Customers will be charged a delivery fee similar to what they would pay for food orders, ranging from $0.50 to $5.
The partnerships were announced just in time for Mothers’ Day, allowing customers to purchase last-minute gifts. It is expected to continue indefinitely.
Estée Lauder joins several other brands such as H&M, the Body Shop and Walmart that have recently teamed up with Uber. The ride-hailing giant has been looking to grow beyond offering food delivery to consumers.
According to Uber, such partnerships and a shift in consumers’ ordering preferences during the pandemic have helped it grow its overall delivery business by 150 percent year-over-year.