Estée Lauder is winding down its Rodin Olio Lusso skincare line, which it acquired in 2014 from model and stylist Linda Rodin.
Since being founded in 2004, the skincare brand has made a name for itself for its facial oils and has expanded its business to body care products and makeup.
“The guiding philosophy of my brand has always been that ‘there is beauty in simplicity,’” Rodin said in 2014. She left the company a few years after it was acquired by Estée Lauder.
At the time of the acquisition, the American beauty giant’s CEO Fabrizio Freda said that he saw the potential in Rodin Olio Lusso to turn into a high-growth global skincare brand.
The company’s decision to shutter the skincare line comes as it looks to streamline its portfolio of brands in light of the pandemic’s challenges. In February this year, the company announced plans to shut down Becca Cosmetics. The company acquired DECIEM Beauty by buying a 75 percent stake in the company for nearly $1 billion in the same month.
A spokeswoman for Estée Lauder told WWD that the company’s plan is to close the Rodin Olio Lusso eCommerce business by April 19 and sell through the remaining inventory in physical store locations.
Rodin is reportedly expected to release a capsule collection under Jo Malone London. Some of the brand’s formulations might be migrated and produced under the Jo Malone label going forward.