Multi-specialty telehealth platform, Hims & Hers, has appointed recording artist and songwriter Miley Cyrus as its creative advisor.
As part of the role, Cyrus will collaborate with the company on the Hers line of prescription skin care products, beginning with a series of new advertising campaigns and social content.
Cyrus brings her creative talents and business acumen that she has gained from building a global music empire and fan following and her own experience of struggling with maintaining a skincare routine at a younger age.
“I’ve learned that there isn’t a one-size-fits-all skincare routine – it needs to be personalized,” Cyrus said.
“Hims & Hers makes the entire process incredibly simple, from the initial virtual consultation to the monthly subscription of products tailored just for me. In this new advisory role, I hope to work closely with the company and introduce my fans to an easier, more personalized skincare journey.”
Hims & Hers offers a personalized solution for issues related to primary care in addition to mental health, sexual wellness, hair loss and skincare to a digitally native generation.
The brand’s current selection of medical skincare services includes free telehealth consultations with licensed medical professionals discussing concerns such as acne and anti-aging, a suite of customizable prescription products and a collection of nonprescription options.
The prescription skincare products available through Hers are based on ingredients such as tretinoin, clindamycin, azelaic acid, zinc pyrithione, and niacinamide.
“For many consumers, skincare routines particularly related to acne or aging can feel daunting and ineffective,” said Andrew Dudum, co-founder and CEO at Hims & Hers. “We’re thrilled to have Miley, who is an incredibly outspoken and passionate businesswoman in her own right, supporting our efforts to bring personalized skincare to a larger audience.”