Grammy-winning artist, Pitbull, has teamed up with at-home connected fitness company, Echelon Fitness, to represent the brand and offer exclusive content through the platform.
In addition to a financial investment in the company, Pitbull plans to partner with Echelon on a series of offerings, including internships and college scholarship opportunities.
“Learning Pitbull was a fan of our product and our community was humbling,” said Lou Lentine, President and CEO of Echelon Fitness. “We have been experiencing significant growth, and confidence from key financial investors, including a recent investment led by Goldman Sachs. Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!”
Additionally, Pitbull will produce a dedicated anthem song aimed to inspire members and develop a “Ride with Pitbull” content channel, offering fans the ability to ride with Pitbull himself along with some of his dancers and exclusive, and buy co-branded bike and merchandise centered around his Timeless album launch.
“It is truly an honor to partner with Echelon Fitness,” says Armando Christian Perez (Pitbull). “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good,” said Pitbull in a company statement.
Echelon Fitness first debuted in 2017 with its first Connect Bike and then later evolved into a line of innovative fitness solutions, including indoor cycling bikes, touch-screen fitness mirrors, a fitness app and a membership program.