The Rockport Company Finds 53 Percent Of Americans Walk 1-5 Miles More Each Day

Words by Retail Bum

The Rockport Company Finds 53 Percent Of Americans Walk 1-5 Miles More Each Day
The Rockport Company Finds 53 Percent Of Americans Walk 1-5 Miles More Each Day

Whether it be skincare routines, revamping personal spaces, or engaging in more outdoor and at-home workouts, prioritizing health has become a top concern for Americans since the rise of the pandemic.

And that’s a trend Massachusetts-based shoemaker The Rockport Company has found in a recent survey. More specifically, the company has discovered that more than half (53 percent) of Americans are walking between one and five miles more each day compared to the years prior, while 36 percent are walking at least one to two miles and 21 percent are walking three to four miles each day.

“For 50 years, Rockport has celebrated walking and comfort, helping people power their lives from morning to night. And while routines have changed this past year, 2020 has shown us the clear value and importance of walking – even if it’s just one mile each day,” said Lisa Laich, Chief Marketing Officer at The Rockport Company.

“This survey shows that Americans of all ages and across geographic locations are more interested than ever in getting in their daily steps, and we’re excited to help people navigate each step of their walking journey.”

Additionally, The Rockport Company found that for many of the people who have increased their physical activity, walking has become a way to unwind, relax and recharge. More than 57 percent of participants found walking to be a stress reliever, with 67 percent revealing that walking helps clear the mind and creates a better sense of control over their lives.

More Americans are also using their walking routines to disconnect and relax. In fact, more than 50 percent of participants say that in order to get the most out of their walks, they choose to leave their devices at home when going on a walk.

The shoe manufacturing company believes that this is not just a trend for the moment, as 93 percent of respondents indicate that they are very or somewhat likely to continue walking outdoors for health and stress relief once COVID-19 restrictions are lifted.

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