Hollywood actress, Scarlett Johansson, has announced her first foray into entrepreneurship with the launch of a skincare brand which is expected to make its debut in early 2022.
The move to launch a skincare line comes as Johansson began exploring the beauty industry several years ago, educating herself on the market, formulations and brand identity. After considering many paths to entry, Johansson chose to operate independently.
“I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” said Johansson.
To support the brand’s launch and growth plans, Johansson worked with Kate Foster, her skincare brand’s co-founder and chief executive. Johansson will serve as the founder and chairman of the new company.
“We are proud to have built a brand that fills a void in the market and addresses a true consumer need. Our brand platform is differentiated and has a great deal of runway for growth and expansion. This is truly just the beginning,” said Foster.
The duo has raised funding from The Najafi Companies, a private investment firm that has backed several brands, including Tracee Ellis Ross’ Pattern Beauty, Beach House Group and Moon Oral Care.
“It’s so rare to find the right partners with the right products at the right time. With Scarlett and Kate, it became immediately clear to us that this is a special opportunity. Scarlett has been on a mission and her level of commitment, engagement and passion is both inspiring and a key differentiator in the marketplace. We are thrilled to be supporting Scarlett’s entrée into entrepreneurship and are so excited for the future of this company,” said Jahm Najafi, founder and CEO of The Najafi Companies.