In an effort to drive its sustainability mission forward, consumer packed goods (CPG) company, The Honest Company, has introduced a new sustainable packaging initiative for Honest Beauty featuring 100 percent recyclable cartons made with upcycled sugarcane by-products.
“From day one, we’ve placed the utmost importance on product efficacy, formula integrity and ingredient quality – packaging is the next step in our journey of continuous improvement,” said Jessica Alba, Founder & Chief Creative Officer, The Honest Company.
“As pioneers in clean beauty, I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.”
As part of its new initiative, the company has updated over 100 SKUs to upgrade to tree-free packaging across the line. In addition, the company will be using materials such as glass droppers, aluminum tubes, tin compacts, PCR materials and mono-material components whenever possible for easier recycling.
In addition to the new sustainable look and feel, the company is also launching a new line of skincare products called the Daily Defense Collection that has been designed to defend skin against environmental aggressors.
The products in the collection are rich in zinc and iron, which help provide essential minerals to the skin and combat the effects of pollutants.
“We strive to create formulas with thoughtfully selected ingredients to help protect our natural resources and the ecosystems that rely on those resources,” said Don Frey, chief innovation officer at The Honest Company. “Our sustainability mission starts with the practices that we implement within our own lab and in our formulas. It’s not enough to ask you to practice sustainability without doing it ourselves first. That’s why we’ve ensured that all of our beauty products have formulas and packages that are designed with the environment in mind.”
The Honest Company’s refreshed beauty brand initiative, including the Daily Defense Collection, is available both in-store at its retail partners and on The Honest Company website at www.honest.com.