Ulta Beauty Announces Diversity and Inclusion Commitments, Appoints Tracee Ellis Ross As Diversity And Inclusion Advisor

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Ulta Beauty Announces Diversity and Inclusion Commitments, Appoints Tracee Ellis Ross As Diversity And Inclusion Advisor
Ulta Beauty Announces Diversity and Inclusion Commitments, Appoints Tracee Ellis Ross As Diversity And Inclusion Advisor

Ulta Beauty has committed more than $25 million toward diversity and inclusion, the company said in an announcement.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, CEO, Ulta Beauty.

“We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our D&I journey.”

The beauty retailer has also appointed celebrity, CEO and founder of PATTERN Beauty, Tracee Ellis Ross, as diversity and inclusion advisor.

“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said Tracee Ellis Ross.

“This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”

The company plans to utilize the funds toward marketing, merchandising, store experience and employee training.

More specifically, roughly $20 million will be allocated toward media investments across endemic and multi-cultural platforms to create in-depth personal connections with LatinX, Black and other communities.

Furthermore, an additional $4 million will be allocated toward promoting Black-owned brands, while $2 million will spent on training for all store and salon associates to reinforce inclusivity and address unconscious bias. 

The company also plans to implement a revised and mandatory Race Matters Leadership Training.

Ulta said it will continue to work on diversifying its workforce and will make further investments to advance associate competencies and foster greater collaboration.

“Authenticity as an inclusive brand with welcoming experiences for all and an approachable assortment are tenets of how we champion diversity at Ulta Beauty,” said Dillon. “We have mapped these commitments to impact every facet of our work. We look forward to sharing more as we continue on this journey with steadfast commitment from our teams and our newly established advisor Tracee Ellis Ross, who brings passion, experience and perspective to this important work.”

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