Target is rolling out a new shop-in-shop experience this August, enabling its customers to shop for Ulta Beauty products at more than 100 Target stores and Target.com.
“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways,” said Christina Hennington, executive vice president and chief growth officer, Target.
“With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”
The partnership will enable Target customers to shop for beauty brands such as Anastasia Beverly Hills, bareMinerals, Clinique, Drybar, MAC Cosmetics and Urban Decay, among others, while interacting with specialized displays, discovery zones and on-trend and season-specific products. The company plans to expand the offering to a total of 800 locations in the years to come.
“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” said Kecia Steelman, chief operating officer, Ulta Beauty.
“Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”
Customers that choose to engage with the Ulta x Target experience can access free delivery on qualifying orders and same-day services such as order pickup, drive up and same-day delivery via Shipt.