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Urban Outfitters Enters Men’s Makeup Category With Hims & Hers Health

Urban Outfitters Enters Men’s Makeup Category With Hims & Hers Health

Urban Outfitters Enters Men's Makeup Category With Hims & Hers Health

Telehealth platform, Hims & Hers Health, has teamed up with lifestyle retailer, Urban Outfitters, to offer personalized health and wellness solutions, starting with the availability of select Hims products.

Hims & Hers offers personalized solutions for issues relating to primary care in addition to mental health, sexual wellness, hair loss and skincare to a digitally native generation.

The brand’s current selection of medical skincare services includes free telehealth consultations with licensed medical professionals for discussing concerns such as acne and anti-aging, a suite of customizable prescription products and a collection of nonprescription options.

“At Hims & Hers, we’re trying to provide everyone with access to gorgeously designed, high quality, personalized, and affordable products that benefit their health and wellness. Being able to expand our product reach to consumers through a partnership with such an iconic and inspirational lifestyle brand is incredibly exciting for us. We are truly honored to partner with Urban Outfitters and make Hims & Hers’ solutions available to their digitally native and diverse audience via urbanoutfitters.com,” said Melissa Baird, Chief Operating Officer of Hims & Hers.

Through the offering, consumers can expect to find Hims solutions for skin care and hair loss, sexual health and wellness, supplements, and other personal care items such as the newly launched Blur Stick Concealer, marking the retailer’s first foray into men’s makeup.

“Digitally native consumers who visit Urban Outfitters are looking for the most personalized experiences that help them express their authentic selves,” said Jena Tracey, Executive Director of Merchandising for Urban Outfitters.

“There is great synergy between the Urban Outfitters customer and those digitally native consumers who are interested in the personalized health and wellness offerings of Hims & Hers, and we are thrilled to be offering such beautiful and high quality products to people on our site.”

Over the next coming months, both Hims & Hers and Urban Outfitters plan to expand the offering to include Hers products as well as offer more Hims solutions on UrbanOutfitters.com.

The news follows the telehealth platform’s move to appoint recording artist and songwriter Miley Cyrus as its creative advisor last month. As part of the role, Cyrus will collaborate with the company on the Hers line of prescription skincare products, beginning with a series of new advertising campaigns and social content.

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