The number one selling hard seltzer in the nation, White Claw Hard Seltzer, has announced a multi-year sponsorship of the Sundance Film Festival.
“We’re thrilled to be the official hard seltzer of Sundance,” said John Shea, chief marketing officer, White Claw Hard Seltzer. “As a brand rooted in culture and innovation, White Claw is excited to support Sundance Film Festival and the participating creators.”
Festival attendees can experience the essence of White Claw through a series of immersive videos that recognize and celebrate independent creators within the surfing world and outdoor spaces. The video series is expected to be featured on the Sundance Film Festival’s virtual Main Street webpage.
“Though the festival will look a little different this year, we are grateful to our great partners, like White Claw, that share the same innovative spirit and authenticity as the Sundance Institute. We look forward to seeing this partnership evolve over the years.” said Mary Sadeghy, head of corporate partnerships at Sundance Institute.
Sundance will premiere over 70 films during the seven-day event, which can be streamed online from January 28 to February 3. Sundance Film Festival audiences can expect to engage in various virtual interactive experiences, all from the comfort of their living rooms this year.