Frozen greek yogurt brand Yasso is looking to revamp the classic freezer pop with a better-for-you novelty twist. The consumer-packed goods (CPG) brand has announced the launch of Jüve Pops, which are low in sugar and enriched with vitamins and electrolytes derived from real fruit.
The launch of the new product follows the company’s efforts to innovate its range of frozen Greek yogurt products and identify new opportunities without compromising on taste or nutrition.
“In conceptualizing Jüve Pops, we saw an opportunity to bring the success of the functional beverage category to the frozen aisle and create a new brand that delivers rejuvenating refreshment in an innovative, exciting form,” said Drew Harrington, Co-Founder of Yasso, Inc.
“Building the Jüve Pops brand alongside our talented Yasso team has been a rewarding entrepreneurial journey for the whole company and we’re excited for people to discover our new products in stores and online.”
Jüve Pops is the first brand to be fully conceptualized by the Yasso Incubator, a program that was developed by Drew Harrington and Amanda Klane, co-founders of Yasso alongside their CEO Craig Shiesley.
“The Yasso mission is to provide consumers with better options and bring joy to snacking. We believe there is a real opportunity to set the gold standard in snacking for taste and nutrition across the entire frozen aisle,” said Shiesley. “The Yasso Incubator gives us the opportunity to challenge our team on how we can maximize the entire pool of company capabilities from our founders to our best-in-class growth team.”
Jüve Pops come in eight forms: Tangerine, triple berry, strawberry, lemon-lime, and coconut frozen bars, and orange, grape and triple berry in freezable format. The product retails for $4.99 per frozen box or $6.99 per ambient box and it can be bought via JuvePops.com and in-store at Gelsons, Harris Teeter and Wegmans locations.