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Amazon Announces 2021 Prime Day Event

Amazon Announces 2021 Prime Day Event

Amazon Announces 2021 Prime Day Event

Amazon will be hosting its annual Prime Day event on June 21 and 22; the company announced this morning.

Amazon Prime members will have access to more than 2 million deals across a variety of product categories, according to Jamil Ghani, the company’s vice president of Prime.

The annual mega shopping event is typically hosted in the month of July, but the company decided to move up the event to June as July is a popular vacation month. Analysts expect the company’s decision to host the event in June to help soften year-over-year comparisons to its business during lockdowns.

The eCommerce giant is expecting its Q2 revenue to be in the $110 billion to $116 billion range, ahead of the $108.6 billion Wall Street analysts had projected. The company’s bullish projections are indicative of the increase in sales it is expecting during the Prime Day event.

Last year, Amazon was forced to move the Prime Day event to mid-October due to logistic challenges that arose from the rise of the COVID-19 pandemic.

While this year’s event is back on track in the U.S. market, the company has decided to postpone the event in other major markets such as India and Canada, which are continuing to battle a high COVID transmission rate among their respective populations.

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