Open SaaS eCommerce platform, BigCommerce, has announced a partnership with Mercado Libre to enable its partnering merchants to sell across the Latin American market.
The deal enables BigCommerce merchants to expand their reach in the region to nearly 133 million unique shoppers on Mercado Libre’s Marketplace.
“We are always looking for ways to better serve our customers, and this partnership gives them access to an entirely new variety of products from BigCommerce merchants,” said Jose Luis Hervás Fernández, director of Cross Border Trade for Mercado Libre LATAM (Mexico, Brazil, Argentina, Chile, Colombia).
“As eCommerce continues to expand in Latin America, choosing BigCommerce as our first major platform partner is important for our long-term strategy and gives store owners access to this fast-growing market.”
BigCommerce merchants that are looking to sell in Latin America will have access to tools that will enable them to easily manage order flow. They will also have access to a personal BigCommerce Key Account Manager, who can help ease the onboarding process, and support business needs every step of the way.
“Between shipping challenges, currency conversion and language barriers, cross-border eCommerce can be incredibly challenging for retailers to navigate, especially small and mid-sized merchants, to capitalize on,” said Russell Klein, chief commercial officer at BigCommerce. “Latin America represents a huge untapped market for U.S. merchants and BigCommerce’s partnership with Mercado Libre removes these barriers, opening the door to an expansive opportunity for them to reach millions of consumers to sell to.”
The partnership marks Mercado Libre’s first engagement with a major North American eCommerce platform and complements its recent expansion into the United States.