Brooklinen Launches New Pillow Brand

Words by Retail Bum

Brooklinen Launches New Brand, Marlow
Brooklinen Launches New Brand, Marlow
Direct-to-consumer (DTC) home essentials company, Brooklinen, has launched Marlow, a new brand that aims to offer pillows that accommodate most sleep styles.

The brand’s pillows have been developed by taking feedback from thousands of customers about their concerns and crafting dozens of samples to improve the design.

“We are thrilled to help customers find their best rest with the launch of Marlow,” said Rich Fulop, CEO and co-founder of Brooklinen and the creator of Marlow. “Seven years ago, we permanently transformed the home space when we introduced our sheets to the market through a direct-to-consumer offering, and we look forward to getting back to our roots and extending the same customer-focused brand DNA to the world of pillows.”

Marlow’s pillows have been designed to be adjustable, offer supportive construction and maintain cool temperature. The pillows have a unique zipper detail that allows the user to adjust the pillow to their desired firmness without manually adding or removing fill; creating a denser, more supportive pillow when zipped and softer, fluffier feel when unzipped. The pillows also have a cooling-infused memory foam, breathable mesh and 100 percent cotton shell, which helps regulate temperature throughout the night.

The pillows are being offered in two sizes and price points: the Standard offering for $65 and the King for $85. The products can be purchased online at MarlowPillow.com, with availability at a later date on Brooklinen’s website, Amazon and at Brooklinen’s retail locations. Customers will have a 2-year warranty and 365-days to return the product.

Customers who want to purchase more than one can bundle their pillows for a lower price, saving 25 percent on two to three pillows and 40 percent on four or more. Furthermore, one percent of all sales will go towards charitable organizations such as the Sadie Nash Leadership Project, whose goal is to “strengthen, empower, and equip young women and gender-expansive youth of color as agents for change in their lives and in the world.”

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