As use of augmented reality (AR) technology in the retail space gains steam, Etsy is looking to leverage the technology to enable shoppers to visualize and buy products from its marketplace.
The marketplace has launched a new offering called The Etsy House, a digital house that shoppers can virtually tour. The offering showcases true-to-scale renderings as well as 360-degree imagery of shoppable holiday decor and gifts, furniture and artwork.
“Do you ever find yourself on Etsy admiring a beautiful piece of artwork, a statement light fixture, or some bespoke furniture and wonder what it would look like in your home? Now, you won’t have to, thanks to The Etsy House – the first-ever interactive, augmented-reality experience that allows shoppers to “walk through” a digital home filled with curated Etsy items,” said Jessica Doyle, Etsy’s vice president of communications and engagement marketing.
Etsy House was made in collaboration with creative visualization studio, The Boundary. The launch of the offering comes three months after Etsy debuted an AR-powered tool on its mobile app, enabling shoppers to visualize art, prints and photos in their homes.
Other players in the retail space are also making similar bets on the use of augmented reality. Just recently, Coty, Inc. entered into a long-term agreement with global beauty tech provider, Perfect Corp., to offer augmented reality and artificial intelligence-powered shopping experiences across its portfolio of brands, including CoverGirl, Sally Hansen and philosophy. Snap Inc. also partnered up with Verishop for the launch of Verishop Mini, a curated shopping experience that lives exclusively within the Snapchat mobile application.