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GOAT To Launch Immersive Experience For 2021 Black Friday

GOAT To Launch Immersive Experience For 2021 Black Friday

Global eCommerce platform, GOAT, is preparing to launch its annual Black Friday event with a new twist. This year, the eTailer will be offering week-long immersive experiences, including exclusive drops, raffles and a new feature called Spaces.

“We’re excited to bring an innovative and unique experience to our annual GOAT Black Friday event,” said Eddy Lu, co-founder and CEO of GOAT Group.

“Each year, we aim to go above and beyond while offering our members a special moment to celebrate the culture and community that make up who we are. Spaces is a one-of-a-kind experience that is unlike anything we’ve done before and we look forward to sharing this with our global community.”

Through Spaces, GOAT is looking to provide an opportunity for members to create mood boards such as the Convenience Store, the Outlandish Garden and the Gothic Cathedral.

GOAT Launch Immersive Experience For 2021 Black Friday
GOAT Black Friday 2021

As part of the Spaces experience, shoppers will have access to unique sneakers, apparel, jewelry, as well as art, which they can add to their mood boards. In addition, participants will have a chance to win the featured pieces or the value of those pieces in GOAT Credit.

This is not the first time GOAT is taking a tech-forward approach to its annual Black Friday event. Previously, the eTailer organized a global AR scavenger hunt and interactive trivia contests led by iconic industry veterans.

Participants can enter GOAT’s Black Friday event anytime between tomorrow, November 19, 2021, at 8 AM PT until Friday, November 26, 2021, at 9 PM PT.

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