HOKA ONE ONE, a division of Deckers Brands, has announced the upcoming launch of the Rincon 3 – an update to the running shoe.
“Too often, runners picking out shoes are faced with a choice between supportive cushion and lightweight speed. The Rincon 3 asks: why not both?” said Gretchen Weimer, Vice President of Product at HOKA ONE ONE.
“It is designed with cushion and support for day-in, day-out training, while remaining light enough to power a personal best on race day. Its ample cushion and smooth ride make it an unmistakably HOKA creation, while its remarkably light construction empowers runners to have it all in a single pair of shoes.”
According to the brand, the new Rincon 3 has one of the best weight-to-cushion ratios on the market as it features over 20 millimeters of plush cushioning underfoot and weighs 6.2 oz for the women’s style and 7.4 oz for the men’s style. In addition, the shoe also features slight refinements compared to the previous iteration, including a modified upper and an asymmetrical tongue, a thinner pull tab and a vented-mesh upper for extreme breathability.
The Rincon 3 is available for pre-order at hokaoneone.com and will become available for purchase on August 1, 2021, at hokaoneone.com and HOKA retailers worldwide for $115.