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Stitch Fix Appoints Former Amazon Exec Sharon Chiarella As New Chief Product Officer

Stitch Fix Appoints Former Amazon Exec Sharon Chiarella As New Chief Product Officer

Retail Bum
Stitch Fix Appoints Former Amazon Exec Sharon Chiarella As New Chief Product Officer

Former vice president of community shopping at Amazon, Sharon Chiarella, will be joining online personal styling subscription service Stitch Fix as the company’s chief product officer.

“We are thrilled to welcome Sharon to Stitch Fix, and we know that her deep technical talent and incredible experience building highly effective, beloved consumer experiences at scale will be a huge asset to our business today, and as we reimagine shopping for everyone,” said Elizabeth Spaulding, President, Stitch Fix.

“We are very confident about the opportunity ahead for Stitch Fix, and our unique personalization platform. This is just the beginning for Stitch Fix, and bringing talent like Sharon into our team is a great endorsement for our approach, and speaks to the strength of our vision.”

Prior to joining the styling service, Chiarella served as vice president of community shopping at Amazon and oversaw its customer reviews, deals, gifting, wish list and other customer experience-driven innovations. 

During her 13 years at Amazon, Chiarella spearheaded some of its most innovative customer experience features, including customer videos and Q&As, one-tap star ratings and social experiences such as Prime Video watch parties.

At Stitch Fix, Chiarella will lead the product and experience division which includes the product, design and technical teams that aim to better help the Stitch Fix business model of personalized discovery and radical convenience.

“I am so excited to join Stitch Fix at a time when the retail industry has seen a fundamental shift in the way consumers shop,” said Chiarella. “With the ten-plus years Stitch Fix has invested in building technologies that drive a deeply personalized shopping experience, it is uniquely positioned to capitalize on this moment and make online shopping an even more curated, convenient and delightful experience in a discovery-led ecosystem. I can’t wait to bring my experience scaling accessible and radically convenient consumer shopping experiences to Stitch Fix and help drive the next chapter of growth.”

Chiarella’s role at Stitch Fix will become effective on March 29, 2021.

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