Walmart and Netflix are teaming up to launch a new retail hub, where shoppers can buy merchandise for shows such as ‘Stranger Things’ and ‘The Witcher.’
Fans can expect to buy apparel, games, music and toys inspired by some of Netflix’s most popular shows through the hub, which will be the largest online store for Netflix merchandise.
Many of the items sold on the hub will be Walmart’s first-to-market exclusives, such as the Stranger Things Crosely Bluetooth Cassette Player and a Stranger Things Collector Box.
“Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find a new, exciting entertainment destination,” said Jeff Evans, executive vice president of entertainment, toys and seasonal at Walmart US.
“The Netflix Hub brings together some of its most popular shows in its first digital storefront with a national retailer, and we’re proud to partner with them on this new adventure that will let our customers dive even deeper into their favourite stories and characters.”
The two companies are working on developing innovative shopping experiences, which would enable consumers to have a say on the type of merchandise that is sold on the platform.
“We’ll soon launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans the opportunity to vote for merchandise they’d like to see from favored Netflix shows — and then Walmart merchants will bring them to life,” Evans added.