Walmart is gearing up to close the competition with Amazon by allowing non-U.S. businesses to sell on its platform.
Vendors are no longer required to have a U.S. address or business tax identification number to sell via Walmart’s marketplace. The move aims to position Walmart as a global marketplace by attracting sellers from international markets such as China.
Sellers would still be carefully vetted locally and by Walmart’s global trust and safety team to ensure quality of listings on the platform.
“We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry,” Walmart said. “As a result, we are opening our US marketplace to a limited number of international companies who share our commitment to customer trust and safety.”
The sellers will account for a minuscule portion of Walmart’s seller base, which has so far been largely U.S. based, Business of Fashion reported.
While the move will likely help Walmart expand its business overseas and offer ancillary services such as fulfillment and advertising, it will also expose it to new risks such as the sale of counterfeit products and unsavory items such as confederate flags. These are problems Amazon is all too familiar with as it has continued to struggle and face criticism over the past few years.