Parka maker Canada Goose and the National Basketball Association (NBA) have signed a multi-year partnership that will see the two brands collaborate on exclusive designs for players and fans alike.
To kick off the partnership, Canada Goose is teaming up with RHUDE, a Los Angeles-based brand, which was founded by Rhuigi Villaseñor in 2015 and has made a name for balancing luxury and streetwear elements.
“Canada Goose has been a coveted brand across the influential arenas of film, entertainment and sport for decades. This multiyear partnership is a significant milestone for Canada Goose and the NBA; and our inaugural design partner, RHUDE, known for a culturally impactful approach to design, is the perfect tipoff partner,” said Dani Reiss, President & CEO, Canada Goose.
“While this year looks different, we are proud to celebrate the players who have always supported us.”
The Canada Goose & NBA Collection with RHUDE is a four-piece unisex outerwear capsule designed for various tough weather conditions and built for year-round use. The collection features the use of quilting, patches, bold branding, vintage washed colors, prints and distinct design RHUDE elements.
The first piece in the collection is the Freestyle Vest, which is best used for layering during transitional temperatures. Another piece in the capsule is the Portage jacket, a versatile, relaxed-fit trench coat that is customizable via snap closures and convertible lengths.
The collection also features two parkas: the Chilliwack bomber and the Macmillan parka. The Chilliwack offers durability, warmth and mobility, while the Macmillan has been designed for an active city life.
Each style includes the Canada Goose disc, NBA logo as well as the RHUDE patch.
“The NBA merges cultures, socioeconomics and brings people around the world together in the name of sport. Canada Goose is an innovative lifestyle brand, redefining the category. It was a no-brainer to partner with these two iconic brands,” said Rhuigi Villaseñor, Founder, RHUDE.
“This collaboration honors the heritage of both the NBA and Canada Goose, and is a tribute to the athletes that already covet the brand.”
The partnership will launch with the Play in the Open challenge on TikTok on March 4, 2021. The challenge will launch with Tip-Off Crew, which includes RHUDE’s Founder, Rhuigi Villaseñor, and NBA center James Wiseman performing their best basketball trick.
The Tip-Off Crew will challenge followers to join in with their best spin, dunk, or dribble and challenge three people to do the same – all while social distancing.
The collection will make its debut right before Sunday’s game on March 5, 2021, at select Canada Goose retail stores and online at canadagoose.com in the United States and Canada.