Luxury parka maker, Canada Goose, has officially entered the footwear category with its first collection featuring two styles: the Snow Mantra Boots and the Journey Boots.
“Building new categories is a core competency for us and footwear is the natural next step in our product portfolio,” said Canada Goose President and CEO Dani Reiss.
The two styles, which have been designed for both men and women, take a function-first design approach while also delivering on its purpose.
“Canada Goose Footwear has been years in the making, as we defined and developed this category unlike anything seen before – something that our consumers have long been asking us for. This collection exemplifies the Canada Goose lifestyle, standing the test of time and the elements.”
To create the collection, Canada Goose tested its gear vigorously over the course of six months with adventurers, athletes, researchers and cinematographers.
Additionally, the brand looked to its six-decade product archive in an effort to reimagine and reinvent its most iconic pieces in its footwear collection.
The collection launches are being promoted through a global campaign that highlights real stories of people through three videos: Romeo Beckham; Indigenous artist and activist, Sarain Fox; and indigenous leader and former NHL player, Jordin Tootoo.
According to Canada Goose, the Snow Mantra Boots, which have been made using nylon and leather, took inspiration from its parka and are designed for use in extreme environments. The Journey Boots, on the other hand, are performance focussed luxury hiking boots that are handmade in Italy and inspired by vintage hiking boots.
Both the Snow Mantra Boots and the Journey Boots are built with a waterproof membrane and are rated on the brand’s proprietary Thermal Experience Index (TEI), just like its outerwear.
Canada Goose footwear is available for sale both in-store and online.