High-end jeweler Goossens, which is known for its sculptural, gold-plated creations, is set to open a London store on April 12, the first outside Paris.
The brand is less popular for its own jewelry and homeware products than for the costume jewelry it has been making for high fashion brands such as its parent company Chanel and several other couture houses such as Dior, Jean-Paul Gaultier and Yves Saint Laurent.
Goosens’ opening of the London store comes at a time when luxury brands are working to establish their foothold in the highly fragmented jewelry sector, which has historically been dominated by regional players and unbranded items, Business of Fashion reported.
Many of Chanel’s smaller labels have looked to establish their own footprint and gain name recognition in recent years. For example, hat maker Maison Michel moved its London store to a larger location in 2019 and men’s swimwear brand Orlebar Brown reportedly opened new stores in Mykonos and Saint Tropez in 2020.
The jeweler is one of the dozen suppliers Chanel has acquired since the 1980s.