Bridal and special occasion authority, David’s Bridal, has teamed up with footwear, accessories and apparel brand Steve Madden to launch a new shoe collection, which is now available at select David’s Bridal retail stores as well as on DavidsBridal.com.
“We were so excited to team up with Steve Madden to bring this collection to life. The authenticity and individuality that Steve Madden’s designs offer aligns perfectly with our brand ethos,” said Nancy Viall, Chief Merchandising Officer at David’s Bridal.
“We set out to provide our brides with on-trend pieces that make her feel beautiful, special and truly herself. This exclusive Steve Madden x David’s Bridal collection accomplishes exactly that and more!”
Starting at $69.99, the Steve Madden x DB line mixes fashion with romance for the customer looking to elevate their look through an assortment of colors and styles, including pumps, wedges, and heels.
The Steve Madden collaboration follows the bridal retailer’s efforts to offer today’s bride’s relevant and modern options. It joins a portfolio of several other David’s Bridal partnerships, including The Black Tux, Betsey Johnson, Blue Nile, Bride Brite, Wine Society, Sandals Resort and HitchSwitch.
The bridal retailer has continued expanding its digital footprint and offering innovative solutions to serve its customer better. The company recently announced the launch of Diamond, a loyalty program powered by Popwallet; the acquisition of online wedding destination, Rustic Wedding Chic; the launch of 3D and AR technologies; a partnership with The Black Tux; a partnership with buy now, pay later (BNPL) payment solution provider Affirm and the rollout of a Virtual Stylist and Appointment Experience.